Reference library · Ad ops & creative trafficking

Ad Ops Reference Library

Sourced, no-fluff reference material for ad-operations traffickers — platform specs, click macros, and definitions. Every number links to the platform's own documentation, and where a platform publishes no limit, we say so instead of inventing one.

HTML5 broken and corrected examples

Download individual synthetic ZIPs and compare the smallest repair.

GAM HTML5 ZIP upload errorsBundle checks, controlled comparisons and useful support evidence. HTML5 Ad Specs by Platform — GAM, CM360, Adform, Xandr file-size, click-tag, and backup rules → Click Macros by Ad Server — the exact token each platform expands, by position → Ad Ops Glossary — clickTag, SafeFrame, MRAID, Heavy Ad, VAST, and more, defined plainly →

Click macros, platform by platform

Google Ad Manager Click Macros — %%CLICK_URL_UNESC%% vs ESC vs ESC_ESC, verified on a GAM test network → DV360 Click Macros — ${CLICK_URL} and its encoding levels, position by position → Xandr / Microsoft Monetize Click Macros — ${CLICK_URL_ENC} and the URL_ENC function macro → Adform Click Macros — %%c1;cpdir= vs %%ec1%3Bcpdir=, plus the __ADFRND__ cachebuster → Equativ (Smart AdServer) Click Macros — [countgo], [countgoEncoded], and the [timestamp] cachebuster → The Trade Desk Click Macros — why %%TTD_CLK%% is platform-inserted, never hand-inserted →

More in the blog

GAM Macro Reference, vendor by vendor → How to Validate DCM Tags Before Trafficking → VAST 4.2 Tag Testing → HTML5 Ad IAB Compliance Checklist → TCF / GDPR Consent Validation →

Reference is useful; a measured verdict is better. CreativeValidator checks any tag or HTML5 bundle against these specs for free — no account needed.

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